About – PRO FRAGRANTIA

Did you know there is a totally different universe of fragrances existing beyond the well known perfume market? Have you ever heard of niche and luxury fragrances? These perfumes are a completely different olfactory experience. They often have a higher essential oil content and, as they do not have to fit market trends, their smells are very unique and often not associable with mass market perfumes.

PRO FRAGRANTIA was founded in Zürich by perfumer Thomas Nipkow, a nose specialized in niche and luxury fragrances. Thomas has been working at Parfümerie Osswald for many years. The perfumery was established in 1921 and since has been a name in the world of perfumery, only selling the most exclusive and successful niche and luxury fragrances.

A PIECE OF LUXURY

Enter the gates to the world of luxury fragrances, where the most elegant and precious ingredients are used. PRO FRAGRANTIA creates products whose excelling olfactory experience firmly bases in the value of their ingredients. The purest of natural extracts are used – no matter the costs.

The scents meet the highest expectations, as the perfumes perfect the symbiosis of design, performance and olfactory experience. The compositions are the result of ultimate creative freedom.

THE FIRST HIGH-PERFORMING PHEROMOLECULAR PERFUME BRAND

Are you in search of that fascinating aura that mysteriously connects humans? Pheromolecular perfumes use sensual, seductive molecules that interact with the skin to radiate a silky aura. PRO FRAGRANTIA focuses on finding molecules that carry the effect of pheromones and play an important role in the interaction of humans.

PRO FRAGRANTIA is using Iso E Super and hedione in high proportions! While the molecule Iso E Super is known to enhance one’s natural body odor, hedione is scientifically proven to targeting human pheromone receptor VN1R1. PRO FRAGRANTIA lets these molecules shine in some perfumes.

THE NOSE BEHIND THE PERFUMES

Unlike Grenouille in Patrick Süskind’s “Perfume: The Story of a Murderer”, the nose behind PRO FRAGRANTIA perfumes was not born on a French fish market in the 18^th century. Nevertheless, the nose’s great-great-grandfather, the pharmacist Ferdinand Nipkow, exclusively imported an Eau de Cologne to Zurich in the 19^th century, and his great-grandfather and grandfather continued to be pharmacists with a passion for fragrant, herbal medicine.

Combining the pharmacist’s nose with artistic genes of his mother’s relatives, the famous Ritz wood carvers, Thomas Nipkow was destined to become a perfumer. This all surfaced at the age of six, when he had to choose his school bag. All other kids selected their bag by the color, or the feel the fur decoration gave to their hands. Thomas simply opened all bags and chose his by the smell of the escaping air.

As a chemist and after first contacts with well-known fragrance companies, Thomas kept away from the mass market. Too many talented, professional perfumers have their visions cancelled, simplified, and neutralized in the name of mass-market sales and face limits freely expressing themselves in their art. Marketing departments of big players often force fragrances to fit market trends, something Thomas could only partially agree with.

Driven by overwhelming curiosity, perfection and persistence, Thomas developed his own olfactory vocabulary. He memorized more then 10’000 different smells. His visions he translates into original fragrances to create, with his sensitive talents and the eye for the poetical, fascinating olfactory experiences.

THE WORLD OF PERFUMES

Perfumery was invented in Grasse, a small town in the South of France in the 17th century. Perfumes based on natural extracts soon became popular amongst the rich and famous, kings would spritz it all over them. It was an art and craft for the ones who could afford. In the 1860s the first artificial aroma molecules were developed, changing the world of perfumery completely. Expensive natural ingredients became avoidable by using artificial molecules, thus drastically lowering production costs. After World War II, perfumes entered the mass market. Everybody could afford a perfume, and as the market grew, competition between the perfume brands did as well. Nowadays, a few big perfume brands are dominating the market, huge brands well known for their luxury fashion. The once famous perfume houses of Grasse have lost their share completely. At the same time, many private perfume stores got acquired by big perfumery chains and many big perfume brands don’t dare to push boundaries anymore. For market success and profit maximization, they believe it’s best to market scents customers are already familiar with, scents that would win in testing panels, scents nobody gets offended with. This drove the mass market towards a rather uniform smelling world, of course, with exceptions. Enter a niche perfumery and you will smell the difference! Nowadays, the big perfume brands predominantly focus on marketing and sales, while the perfumes themselves are made by fragrance companies such as Givaudan, Firmenich or IFF. These are heavily industrialized organizations specialized in fragrance creation and production.

As competition became fierce and advertising budgets skyrocketed, perfume labels started cutting down on production cost. Nowadays, the industrial perfumers of big fragrance companies have to work under project deadlines. The perfumers have to watch the cost of the raw materials by software in order to meet the cost limits set by their clients. Very often, perfumers are not only constrained by pre-set cost limits, but also by the marketing briefings of their customers, which have prepared their advertising campaign, looking for a fragrance to fit.

Nearly 1/3 of all the perfumers worldwide have learnt their craft at Givaudan, which employs about 120 perfumers globally and, together with Firmenich, accounts for 35 % of the worldwide turnover.

PRO FRAGRANTIA values craftsmanship and is positioned as a niche luxury perfume house. The company does not over-industrialize its products and no deadlines are set to the in-house perfumer. He may choose whatever fragrance materials he likes, no matter the cost. As no money is diverted to costly advertising campaigns, the brand is able to use expensive natural perfume ingredients at high concentrations. PRO FRAGRANTIA believes in creative freedom, and values originality. The house does not bend to fit in with the mass market, but creates products of its own will, from mainstream to highly original.

OUR VALUES

All perfumes comply with IFRA guidelines to ensure consumer safety as well as compatibility with the environment. PRO FRAGRANTIA believes that responsibly sourcing natural raw materials is important. We aim at protecting and respecting nature and its biodiversity in order to keep the ecosystem in balance for future generations. Animal products are not used. Costoreum (beaver gland extract), civet (civet cat extract) as well as musk (musk deer extract) and ambergris (sperm whale) are strictly avoided. Nature derived artificial substances are used instead.

PRO FRAGRANTIA approves the Rio Declaration on Environment and Development as well as the Washington Convention (CITES). To avoid unnecessary sourcing of natural ingredients and with the problem of monoculture in mind, nature identical synthetic ingredients are also used. PRO FRAGRANTIA questions the conventional, researches, examines and observes to develop products that can make our world a more enjoyable place to live.

We believe in soulful luxury fragrances
We believe in high quality natural extracts
We believe in hand made goods
We believe in sustainability
No coloring agents, no micro plastic, no preservatives
Vegan