Did you know there is a totally different universe of fragrances existing beyond the well known perfume market? Have you ever heard of niche and luxury fragrances? These perfumes are a completely different olfactory experience. They often have a higher essential oil content and, as they do not have to fit market trends, their smells are very unique and often not associable with mass market perfumes.
PRO FRAGRANTIA was founded in Zürich by perfumer Thomas Nipkow, a nose specialized in niche and luxury fragrances. Thomas has been working at Parfümerie Osswald for many years. The perfumery was established in 1921 and since has been a name in the world of perfumery, only selling the most exclusive and successful niche and luxury fragrances.
A PIECE OF LUXURY
Enter the gates to the world of luxury fragrances, where the most elegant and precious ingredients are used. PRO FRAGRANTIA creates products whose excelling olfactory experience firmly bases in the value of their ingredients. The purest of natural extracts are used – no matter the costs.
The scents meet the highest expectations, as the perfumes perfect the symbiosis of design, performance and olfactory experience. The compositions are the result of ultimate creative freedom.
THE FIRST HIGH-PERFORMING PHEROMOLECULAR PERFUME BRAND
Are you in search of that fascinating aura that mysteriously connects humans? Pheromolecular perfumes use sensual, seductive molecules that interact with the skin to radiate a silky aura. PRO FRAGRANTIA focuses on finding molecules that carry the effect of pheromones and play an important role in the interaction of humans.
PRO FRAGRANTIA is using Iso E Super and hedione in high proportions! While the molecule Iso E Super is known to enhance one’s natural body odor, hedione is scientifically proven to targeting human pheromone receptor VN1R1. PRO FRAGRANTIA lets these molecules shine in some perfumes.
THE NOSE BEHIND THE PERFUMES
Unlike Grenouille in Patrick Süskind’s “Perfume: The Story of a Murderer”, the nose behind PRO FRAGRANTIA perfumes was not born on a French fish market in the 18th century. Nevertheless, the nose’s great-great-grandfather, the pharmacist Ferdinand Nipkow, exclusively imported an Eau de Cologne to Zurich in the 19th century, and his great-grandfather and grandfather continued to be pharmacists with a passion for fragrant, herbal medicine.
Combining the pharmacist’s nose with artistic genes of his mother’s relatives, the famous Ritz wood carvers, Thomas Nipkow was destined to become a perfumer. This all surfaced at the age of six, when he had to choose his school bag. All other kids selected their bag by the color, or the feel the fur decoration gave to their hands. Thomas simply opened all bags and chose his by the smell of the escaping air.
As a chemist and after first contacts with well-known fragrance companies, Thomas kept away from the mass market. Too many talented, professional perfumers have their visions cancelled, simplified, and neutralized in the name of mass-market sales and face limits freely expressing themselves in their art. Marketing departments of big players often force fragrances to fit market trends, something Thomas could only partially agree with.
Driven by overwhelming curiosity, perfection and persistence, Thomas developed his own olfactory vocabulary. He memorized more then 10’000 different smells. His visions he translates into original fragrances to create, with his sensitive talents and the eye for the poetical, fascinating olfactory experiences.
THE WORLD OF PERFUMES
As competition became fierce and advertising budgets skyrocketed, perfume labels started cutting down on production cost. Nowadays, the industrial perfumers of big fragrance companies have to work under project deadlines. The perfumers have to watch the cost of the raw materials by software in order to meet the cost limits set by their clients. Very often, perfumers are not only constrained by pre-set cost limits, but also by the marketing briefings of their customers, which have prepared their advertising campaign, looking for a fragrance to fit.
Nearly 1/3 of all the perfumers worldwide have learnt their craft at Givaudan, which employs about 120 perfumers globally and, together with Firmenich, accounts for 35 % of the worldwide turnover.
PRO FRAGRANTIA values craftsmanship and is positioned as a niche luxury perfume house. The company does not over-industrialize its products and no deadlines are set to the in-house perfumer. He may choose whatever fragrance materials he likes, no matter the cost. As no money is diverted to costly advertising campaigns, the brand is able to use expensive natural perfume ingredients at high concentrations. PRO FRAGRANTIA believes in creative freedom, and values originality. The house does not bend to fit in with the mass market, but creates products of its own will, from mainstream to highly original.
It is important to respect the traditional ways of perfume creation. But it is equally important to think forward and find new ways to create something new.
Scientific molecules and rare, carefully selected high-quality natural ingredients are mixed to give outstanding olfactory experiences.